November 23, 2007

Getting too many catalogs?

On the radio the other day, I learned of a new website that helps you reduce the amount of catalogs you receive in the mail. is free and is endorsed by the National Wildlife Federation and the Natural Resources Defense Council.

Their Mission

"The mission of Catalog Choice is to reduce the number of repeat and unsolicited catalog mailings, and to promote the adoption of sustainable industry best practices. We aim to accomplish this by freely providing the Catalog Choice services to both consumers and businesses. Consumers can indicate which catalogs they no longer wish to receive, and businesses can receive a list of consumers no longer wanting to receive their catalogs."

Here are a few facts that are listed on the website:

Did you know?

- 8 million tons/year of trees are used making catalogs
- Forests have effectively disappeared in 25 countries
- And another 29 have lost more than 90% of their forest
- Deforestation contributes 20%-25% of all carbon pollution
- Production & disposal of direct mail consumes more energy than three million cars

Good for people, merchants, & the environment

-A person can benefit by reducing mailbox clutter, and the amount of time spent sifting through unwanted mail
- Participation benefits merchants, lowering their cost of distribution and helping them better target their market
- Participation as a member of the Catalog Choice community will collectively make a huge positive impact on our environment, as together we reduce the energy consumed, the carbon emissions, and the lost forests resulting from the current annual production and discarding of more than 19 billion paper catalogs.
- Finally, these benefits are cost free to you.

Signing up is easy. And did I mention FREE? You are sent a confirmation email before you can start. To me, the best way is whenever you get a catalog in the mail you really don't want or need, simply log in and find it in the catalog list and opt out. As simple as that. When I signed up, here's the message I recieved:

Thanks to you, the Catalog Choice community is presently 196,432 persons strong, having opted out of 2,121,659 catalogs. Together, we are going to improve our lives, and conserve our planet's natural resources!

So, sign up today and tell all your friends!